Size 16-- on London's Catwalk??!

The average size woman in London is a 14/16... that's interesting since the average size woman over here is roughly a 14. So French already showed us up with their Glamour cover... now London has REAL size 16s on their catwalk. We got our panties in a bunch when this commercial was denied playtime...
Watching these two videos made me start thinking about the term plus size. When I think about it... I really don't care for the term. I feel like the term is associated with a negative connotation, and honestly if I introduce myself as I plus size woman... I don't want people to see me in a negative light. How would it be if we described smaller women as heroin addict small???! I know that's a little extreme, but the moral of this story... I don't think i'll be referring to myself as plus size anymore.